moretocome ♫
moretocome ♫
moretocome is an independent entertainment management company based in Sydney. The company manages acclaimed bands like The Terrys, Le Shiv, and Kitschen Boy, and partners with brands such as Fellr, Barney Cools, and flowerpowered.
As the company expanded, their work management systems—relying heavily on Google Docs and Sheets—began to show significant limitations, hindering their ability to efficiently manage growing operations and complex campaigns.
OddOps used low-code tools to streamline moretocome’s operations, enabling them to scale effectively and focus on what matters most; their strategic and creative output.,
“OddOps revolutionised moretocome with a scalable operating system that seamlessly unified our workflows”
Hugh Cruickshank, Founder - moretocome
$36,000 saved in annual efficiency costs.
12 hours a week freed up for meaningful work.
The challenges
As Moretocome’s operations grew, their existing systems became increasingly inadequate:
Manual updates across multiple work silos: Team members spent hours each week manually updating several Google Docs per artist with campaign information like tour dates, marketing initiatives, and production timelines, leading to siloed and fragmented data.
Lack of task management and OKRs: There was no system in place to track task progress or ensure that individual tasks were aligned with the company’s broader goals, affecting team morale and resources.
Repeat tasks with little accountability: Repetitive manual tasks like pitch writing and sheet updating consumed valuable time, where as unclear delineations of accountabilities resulted in double handling
Impact on growth: These inefficiencies led to missed opportunities, such as submission deadlines for grants, and stressed team members who felt overwhelmed and unable to complete their jobs effectively.
With the company on the verge of launching a record label, these issues proved a potential roadblock to future growth. Moretocome needed a robust, scalable infrastructure to secure funding and streamline their operations.
Developing the solution
OddOps began with an in-depth consultation process, working closely with moretocome’s founder to understand the company’s vision, values, and long-term goals. This collaborative approach ensured that the solution would not only address current pain points but also support moretocome’s future ambitions.
OddOps focused on addressing the challenges by:
Centralising team work: Developing a platform where tasks could be seamlessly managed, aligned with company goals, and responsibilities clearly delineated was paramount.
Standardising and automating repeat work: For example, automatically update and share artist timelines and calendars to reduce manual work.
Store and access resources easily: moretocome needed a central repository for creative and business strategies, visual references, budgets, and other resources.
Scaling with the company: The system would need to grow alongside moretocome, adapting to an increasing number of projects, team members, and business lines.
Implementing the solution
Centralising moretocome’s work
OddOps implemented Notion as a unified platform to consolidate all projects, tasks, notes, and resources. Personalised dashboards allowed each team member to view and prioritise their tasks in one place, enhancing productivity and ensuring efforts were aligned with company goals.
Automating artist communication
Using 2Sync, OddOps automatically synched artist-related tasks with external calendars. With the press of a button, information in Notion was pushed to artist calendars in Google. This eliminated manual updates, increased transparency, and greatly reduced duplicated efforts, allowing the moretocome team to focus on creative work.
Streamlining communication and documentation
Integrating Otter meant meeting summaries were recorded and automatically sent to the team. The team used Loom for asynchronous collaboration and recording SOPs, which were then saved in Notion, making onboarding much easier. Recurring meeting templates in Notion ensured that all discussions were recorded and action points were easily tracked.
Integrating Slack and Spark Email
By integrating Slack and Spark Email with Notion, OddOps ensured that critical updates and reminders were automatically pushed from Notion to other platforms. This included reminders for important due dates, A&R submissions, and meeting notes.
Delivering a scalable system
OddOps applied the PARA methodology to structure relational databases in Notion, meaning moretocome’s system could grow with the business. The system also provided a central repository for all creative and business assets, ensuring easy access and management.
The Results
Efficiency gains
The team saved approximately 12 hours per week per member on repeat tasks, translating to $36,000 annually in efficiency savings.
Enhanced team morale
The new system provided greater transparency, aligned individual work with company goals, and offered a clear visualisation of project progress, boosting employee satisfaction.
Improved Client Satisfaction
Automated updates and better resource management resulted in timely and accurate artist communication, leading to smooth operations and client satisfaction.
